The files
Your business, written down in files you own.
Every website comes with three plain-text files. They capture how your business looks, how it sounds, and what it says - so you're never locked into us, or anyone.
What the files are
BRAND.md - your colours, fonts and logo rules. Anyone who touches your marketing reads this first.
VOICE.md - how your business sounds: the words you use, the ones you never would, real example sentences.
PAGES.md - your whole site's structure and copy, in plain text you can read on any device.
# VOICE.md - example ## The sound Straight and friendly. We say the price out loud. We never say "solutions". ## Words we use proper, sorted, fair, fixed. ## Banned journey, leverage, world-class, "in today's digital world".
Why it matters
Because "who owns what" is where websites go wrong.
No lock-in
Leave us tomorrow and everything still works. The files mean any freelancer or AI tool can pick your brand up in minutes.
Consistency for free
Every flyer, post and email can be checked against the files. Your business sounds like your business, everywhere.
AI-ready
These files are exactly what AI tools read best. Feed them in and get on-brand work back - today, and in five years.